26 Tips to Instantly Improve Your Pinterest Marketing Strategy

26 Tips to Instantly Improve Your Pinterest Marketing Strategy

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Have you ever wondered what an effective Pinterest marketing strategy looks like?

Or what details it should include?

Questions like how to pin, when to pin and how much to pin are always at the top of the list.

Not to mention – what to track and how to track Pinterest results.

If you find yourself floundering in a sea of pinning madness, let me tell you this.

The key to Pinterest sanity is simple. Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy.

If you’re looking to get more out of Pinterest for your business, you’ll enjoy this roundup from my recent Twitter Chat with Kelly Lieberman.

I was thrilled to join the fast-paced conversation within the #PinChat community on Twitter where we discussed Pinterest marketing and what it takes to build an effective Pinterest strategy.

Tips to Instantly Improve Your Pinterest Marketing Strategy

Q1. What should be included when planning your Pinterest strategy?

A1) Tactics. When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent.

A1) Optimization. Pinterest account optimization, can MAKE OR BREAK the success of your Pinterest channel. Take it seriously.

A1) Consistent branding. Identify colors, fonts, and graphic style used in marketing. Now translate it across all Pinterest images.

Q2. How can you use Pinterest analytics to better understand your target audience?

A2) Look to “Profile Analytics” to see what’s resonated with your audience. Now pin more of what’s popular to continue momentum.

A2) Get to know your followers demographics and location. Schedule your best pins during the times they’re most responsive. #Pinchat

A2) Move your top 3 performing boards to the top of your profile for easy access, viewing and repining.

Q3. How do you create content for Pinterest that satisfies the needs and interests of your audience?

A3) There’s no need to reinvent the wheel. Pull a quote from a popular article or create a sma Infographic from a how-to post. #Pinchat

A3) Determine how/who you help. Then create images that solve their problems. Answer questions, provide direction or instruction.

A3) My “Pinterest Getting Started Guide” on @PostPanner shares secrets to finding your audiences sweet spot! http://bit.ly/1FSYuBk

Q4. What are the key components to creating a compelling image for Pinterest?

A4) The number one rule to good design is show, don’t tell. Avoid wordy/busy designs that put the brain into information overload. #Pinchat

A4) People are moving fast. Make your Pinterest images easy to scan (readable font), click through to (correct URL) and repin.

A4) Your description is equally important. Give details (add context) about the content found on the other side of the image.

Q5. What are the top ways to use Pinterest to boost traffic to a blog or website?

A5) Activate rich pins. Rich pins include additional data making your article pins more valuable and offering higher visibility.

A5) Statistics show that articles including images receive 94% more total views. Make your posts pinnable and include an image! #Pinchat

A5) Whether you showcase your company, product or service, images pack the one-two punch your post needs to gain attention.

A5) Pin your articles to Pinterest and then share it (with your pin link) to social networks like Google+, Twitter and Instagram.

Q6. How do you integrate Pinterest with other social channels?

A6) Share your Pinterest pins on Google+ and Facebook, include a link back to the pin and a CTA to #PinItForLater

A6) Join Facebook groups like #PinChat or other online groups where members share tips that can help you promote your biz.

A6) Tweet a high-performing board. Tell followers what to expect and why to follow you there. Here’s my fave: http://bit.ly/1L2kSzF

Q7. How much time do you spend curating vs. creating content for Pinterest?

A7) More than I’d like to admit. I’m a content creator, but love to share (and spotlight) other people’s content!

A7) The key is to find your own balance. Be honest in how much time you can commit and then consistently follow through.

Q8. What tools do you use to help you with Pinterest?

A8) My go-to tool for content scheduling and detailed data is @tailwindapp. They make content sharing and analysis super easy!

A8) Pin Alerts lets you set up alerts to track in real-time when someone pins an image from your website. @Pinnable

A8) If you want to create shareable and pinnable images, you need @Canva. Create beautiful images in a snap!

A8) Here’s a great artice from @Buffer – “21 Time-Saving Pinterest Tools for Businesses and Marketers” https://blog.bufferapp.com/pinterest-tools

A8) No matter what tool you use, remember: use automation in moderation. You must be active in building your Pinterest presence!

Final Thoughts

Pinterest can be an incredibly effective part of your overall marketing strategy.

Whether you’re a content creator or content curator, you’ll see value in a consistent Pinterest presence.

Make sure to connect with me on Pinterest and learn more about #PinChat through Kelly’s detailed roundup found on Storify!

The post 26 Tips to Instantly Improve Your Pinterest Marketing Strategy appeared first on Rebekah Radice, Social Media Strategy.

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